Market Access Initiatives (MAI) Scheme

The Market Access Initiative (MAI) Scheme is a Plan scheme formulated to act as a catalyst to promote India’s exports on a sustained basis, based upon ‘Focus Product’ and ‘Focus Market’ concept. Under the Scheme, assistance is extended to the Departments of Central Government and organizations of Central/State Governments, Export Promotion Councils, Registered Trade Promotion organizations, Commodity Boards, recognized Apex Trade Bodies and Recognized Industrial Clusters and individual Exporters (only for product registration and testing charges for engineering products abroad).

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Challenge Fund for the Indian Missions Abroad

Market Access Initiative (MAI) Scheme of the Department of Commerce is an export promotion scheme envisaged to act as a catalyst to promote India’s export on a sustained basis. Indian Missions abroad are also eligible for assistance under the Scheme. To further facilitate our Missions in their export promotion activities, it has been decided to set up a Challenge Fund under the MAI. The fund shall be a special window for the Indian Missions abroad to access the MAI Scheme of the Department of Commerce. Its role shall be catalytic/supplementary to the export promotion the activities of EPCs/Chambers of commerce. The objective of the scheme is to involve the Indian Missions abroad in the export promotion activities under the MAI scheme of the Ministry of Commerce. Missions would bid for funding by submitting innovative project proposals.

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